We help ecommerce brands spend smarter and operate clearer.
ModernLabs manages paid media across TikTok, Meta, and Snapchat — and connects that performance data with your actual operations, costs, and margins. So decisions are based on what's real, not just what the ad dashboard shows.
Reported revenue: $24,500 | Return rate: not tracked
Built for brands that need more than media buying.
Paid Media Management
We plan, launch, and optimize paid campaigns across TikTok Ads, Meta Ads, and Snapchat Ads. Budgets are managed with full awareness of what each order actually costs — not just what the platform reports.
Operations Analytics
We connect advertising spend with order data, delivery rates, returns, and fulfillment costs. The result is a clearer view of where margin is made or lost, not just where clicks came from.
Reporting & Visibility
We build internal reporting workflows that pull authorized data from advertising platforms and surface it in a format that is useful for decisions — not just compliance.
Most agencies optimize for clicks. We optimize for outcomes.
Advertising metrics don't exist in isolation. A campaign with a strong CTR can still be losing money if returns are high, delivery fees are rising, or the product has thin margins. We built our internal workflows around this reality.
We use authorized, read-only access to advertising platform data — combined with operational inputs from your business — to give you a single, accurate picture of performance. No inflated numbers. No vanity metrics. Just the data that matters.
Authorized data only
We use official API integrations with read-only access. We never ask for permissions beyond what's needed for reporting.
Operations-aware
We factor in fulfillment, returns, and cost structure — not just ad spend and platform ROAS.
Built for accountability
Our internal tools are designed for our own use. We use them to serve clients better, not to resell them as a product.
Where we run and measure.
TikTok Ads
ActiveCampaign management and performance reporting via TikTok Marketing API
Meta Ads
ActiveFacebook and Instagram campaigns via Meta Marketing API
Snapchat Ads
ActiveCampaign management and reporting via Snapchat Marketing API
Operations Layer
ActiveOrder management, fulfillment tracking, and margin visibility via internal workflows
All advertising platform integrations use authorized, read-only access for reporting and analytics purposes.
We take data responsibility seriously.
When we work with your advertising accounts, we use official API authorization flows provided by each platform. We request only the permissions required for reporting and analytics. We do not store sensitive credentials. We do not sell or share your data with third parties.
Read-only access
We request reporting-level permissions only. We cannot make changes to your accounts through our integrations without explicit, separate authorization.
Secure token handling
Authorization tokens are stored securely and used only for the reporting purposes you've authorized. You can revoke access at any time from within your platform's business settings.
Transparent practices
Our privacy policy clearly explains what data we access, how we use it, and how you can request its deletion.
Work with us
Ready to connect your ad performance with your actual operations?
We work with a focused number of ecommerce brands. If you're spending on paid media and want clearer visibility into what it's producing, let's talk.
Contact us