MODERNLABS

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ModernLabs
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Privacy Policy

June 2025

ModernLabs ("we," "us," or "our") operates as a performance marketing and ecommerce operations agency. This Privacy Policy explains how we collect, use, and protect information in connection with our services.

1. Information We Collect

Contact information. When you submit a form on our website, we may collect your name, email address, business name, and any other information you choose to provide.

Advertising platform data. For clients who authorize us to access their advertising accounts, we may process the following data through official platform API integrations: ad account identifiers, campaign names, campaign IDs, ad group IDs, ad IDs, spend, impressions, clicks, reach, dates, currency, and standard campaign reporting metrics.

Usage data. We may collect basic usage information about visits to our website through standard web analytics tools.

2. How We Use This Information

We use the information we collect to:

  • Respond to inquiries submitted through our contact form
  • Deliver reporting, analytics, and campaign management services to clients
  • Generate performance reports using authorized advertising platform data
  • Optimize advertising campaigns on behalf of clients who have authorized us to do so
  • Fulfill our contractual obligations to clients

3. Advertising Platform Data

We access advertising platform data only for accounts that clients have explicitly authorized us to manage. Our integrations use official OAuth and API authorization flows provided by TikTok, Meta (Facebook/Instagram), and Snapchat.

We request only the minimum permissions required for reporting and analytics. We do not sell advertising platform data. We do not share it with third parties except as required to deliver our services.

Authorization tokens are stored securely. Clients may revoke our access at any time through their respective platform's business settings.

4. Data Retention

We retain contact form submissions for as long as necessary to respond to and manage client relationships. We retain advertising reporting data for the duration of the client engagement and a reasonable period afterward, unless a deletion request is received.

5. Data Sharing

We do not sell personal information. We do not share personal information with third parties for marketing purposes. We may share information with service providers who assist in operating our business, under confidentiality obligations.

6. Your Rights

You may request access to, correction of, or deletion of your personal information by contacting us at privacy@modernlabs.com.

7. Security

We take reasonable technical and organizational measures to protect the information we process. Authorization tokens are stored securely and used only for their authorized purpose.

8. Contact

For privacy-related questions or requests, contact us at: privacy@modernlabs.com