MODERNLABS

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ModernLabs
Services

What ModernLabs does for brands.

We combine paid media management with operations analytics — so the brands we work with can see the full picture, not just the ad dashboard.

01

Paid Media Management

We manage advertising campaigns across TikTok Ads, Meta Ads (Facebook and Instagram), and Snapchat Ads. Our work covers campaign structure, audience targeting, creative strategy, budget allocation, and ongoing optimization.

We don't measure success by clicks alone. Every campaign decision is made with awareness of what each order actually costs the business — including fulfillment, returns, and margin.

What's included

  • Campaign planning and structure
  • Audience research and targeting
  • Creative briefing and review
  • Budget pacing and bid management
  • Performance reporting and optimization recommendations
02

Ecommerce Operations Analytics

Most ecommerce brands run their ads in one tool, their orders in another, and their finances in a spreadsheet. We connect these layers — giving you a view of performance that includes what it actually cost to fulfill the orders your ads generated.

We build internal reporting workflows tailored to your operations, using authorized data from advertising platforms alongside your operational data.

What's included

  • Ad spend vs. fulfillment cost mapping
  • Order delivery rate and return tracking
  • Margin visibility by product and campaign
  • Custom operational dashboards (internal use)
03

Campaign Reporting

We produce clear, consistent campaign reports that go beyond platform dashboards. Reports are structured around the decisions that matter — budget allocation, scaling, pausing, and pivoting — not just metrics that look good on paper.

Reports are built from authorized, read-only advertising data accessed through official platform APIs.

What's included

  • Weekly and monthly performance summaries
  • Cross-platform spend and results consolidation
  • Campaign-level and ad-level breakdowns
  • Recommendations grounded in data
04

Profit & Spend Visibility

Advertising spend is only one number. We help ecommerce brands understand what that spend is actually producing after fulfillment costs, return rates, platform fees, and product margins are accounted for.

This isn't a product. It's an internal capability we've built to serve the brands we work with more honestly.

What's included

  • Real cost-per-order analysis
  • Spend efficiency tracking across platforms
  • Margin-aware performance benchmarks
  • Recommendations based on real profitability, not platform ROAS
05

Growth Consulting

For brands navigating a scaling decision, entering a new market, or restructuring their ad strategy, we offer focused consulting engagements. We bring an operational perspective to growth decisions — not just a media buyer's point of view.

What's included

  • Paid media strategy review
  • Operational bottleneck diagnosis
  • Platform and channel selection guidance
  • Reporting structure setup

Work with us

Not sure which is right for you?

Most of our client relationships start with a conversation. Tell us where you are and what you're trying to figure out.

Get in touch