How ModernLabs secures & syncs data.
We've built private analytics workflows that connect advertising platform data with ecommerce operations data. These tools are for internal use — they make us better at our job, not a software company.
Data Pipeline & Integration Flow
Advertising APIs
TikTok, Meta, Snap (Read-only OAuth)
ModernLabs Secure Sync
Token validation & ingestion pipeline
Operations Logic
Fulfillment rates & CPO mapping
True Profit Report
Margin-aware marketing dashboard
The problem with standard reporting.
Every major advertising platform has its own dashboard, its own attribution model, and its own definition of a successful result. When you're running campaigns across TikTok, Meta, and Snapchat simultaneously, those dashboards don't talk to each other — and none of them know what happened after the click.
We built internal analytics workflows to solve this for the brands we work with. They connect authorized advertising data with operational inputs, so we can report on what actually happened — not just what each platform claims.
Authorized, read-only advertising data.
We use official API integrations with TikTok, Meta, and Snapchat to pull reporting data for the accounts we manage. These integrations are:
Authorized
We use each platform's official OAuth and API authorization flow. No unofficial scraping, no credential sharing, no workarounds.
Read-only
Our integrations request reporting-level permissions only. We access campaign names, ad IDs, spend, impressions, clicks, and standard reporting metrics. We do not request permissions to create, edit, or delete campaigns.
Scoped
We only connect accounts we are explicitly authorized to manage by our clients. We do not access accounts outside of active client relationships.
How we handle the data we access.
Authorization tokens issued by advertising platforms are stored securely and used only for the specific reporting purposes they were granted for. We do not share client advertising data with third parties. We do not sell advertising platform data.
Clients can revoke access at any time directly through their advertising platform's business settings. Upon request, we will also delete stored tokens and associated reporting data from our internal systems.
Revoke access directly
TikTok
TikTok Business Center > Partner Access
Meta
Meta Business Manager > Business Settings → Partners
Snapchat
Snapchat Business Manager > Business Details → Partner Access
Revoking access through the platform prevents any further data sync. To remove previously stored data, also submit a deletion request.
To be clear about what this is not.
We are not a SaaS platform. Our internal tools are not licensed or sold.
We do not offer a self-serve dashboard to clients.
We do not claim to have proprietary AI that predicts ad performance.
We do not use your data to train models or build products.
We are not affiliated with TikTok, Meta, Snapchat, or any advertising platform.